What percent of people actually use their warrenties and customer service...those 2 contribute a very small amount into the price of a bow...imo. They are making bows faster and for less money than ever these days...but we are dumb enough to pay record prices(so they can have record earnings)for these products. some companies costomer service is almostnon existent...leaving the retailer to pick up the slack...with that in mind maybe the retailer is jacking up the prices.