How exactly do i go about doing that? should i place it in the middle of all these rubs?

The area i hunt, the deer travel on highways, literately there are trails 2 -3 inches deep in the ground, it's amazing. I know i'll get pictures of turkeys, does/fawns and squirrels but i want bucks, like every other trophy hunter! I have only seen 4 Mature bucks in my 6 years of hunting here, one was wounded (tracking it), another was a glimpse during my first bow season, a third was about 300 yards away on the road going up to the place (dirt road) and the 4th was in the same area. I'm doing something wrong and I'd like to know whats frequeting the area and when. Thanks![&:]