RE: Sporting Goods Store ?
I had a couple of friends that ran/run sporting good stores. I guess that selling firearms is pretty capital intensive and very little profit is made from each sale. The problems they ran into was it was impossible to compete with the super stores on commonly purchased items (Remington 700s, core-lokts, etc).
Fortunately our wallyworld sells nothing but bass fishing equipment. The nearest lake or river with bass in it is about 80 miles south. They are able to outsell the competition by selling the correct tackle for the region.
Service is something else to consider. A good gunsmith or someone that knows how to fish for trout goes a long way to keeping customer coming back.