With your approach, nothing will be accomplished at all--except to propel him further into his unsavory intentions. To be diplomatic is not in any form condoning. The only way for someone to listen to you is for you to stop screaming and use some self control and tact--hence the harmless as doves, yet wise as serpents approach. The voice of reason is much more apt to be listened to than an 'in your face' approach. I have an open dialogue with him which gives me an oppurtunity to voice my concerns and even have had him admit to having been short sighted in some aspects. What have you accomplished? If, after he has heard the real concerns and he insists on something that isn't acceptible, then all of us have the option to pull the plug in the form of contacting the advertisers.