I bought a pair of 10x42 ATB's in the camo about 1.5 yr ago for around $280 (had a $25 gift certificate and bargained with cabela's for showing two different prices in two different catalogs). Previously I was using some cheap Bushnell's and there is night and day difference between the two. I love the Nikon's; plenty of power, not too heavy or bulky, and well within my price range. Plus there's a 25 yr. warranty (I'll give you my final opinion when I get mine back...one of the ball detents in the eye cup fell out which causes it to come off track). Aside from this little issue these bino's have served me well...during the season and off-season!

On a side note, buy yourself one of the bino buddy's that's straps around and under your shoulders....these things are great!