I don't think his concept is dead at all... IMO, he was victimized by a P.R.snowball-effect of a few very opinionated individuals with a little bit of influence blowing up at the idea early, then everyone who can't form an independent opinion jumped on board, and it was a tidal wave of bad publicity and message board whining.

Luckily, this guy has enough money to buy and sell us all, so he doesn't really care what we think or say. He's gonna do what he wants to do anyway. I reviewed their concept, and I thought it was brilliant. Rough around the edges, but fine conceptually.

He has a vision of a bassmasters meets buckmasters campaign, and he's probably BENEFITTED from all the bad publicity, because now EVERYONE knows what the WHA is, and we'll all be sure to tune in at least once and pay more attention to the sponsors/hunters/etc...

I used to work with an attorney who said "No Publicity is Bad Publicity." The sad thing is that I'm starting to think it's true.