Here's a few:

1) 20 yards is standard for most archery shops. Offer a few lanes with 30 or even 40 yards!(indoors so they can be used also in winter) Maybe 6 weeks before season, convert the 30 and 40 yard section to 3D!

2) Indoor eleveated shooting. 12' to 15' high. Have it open from above. When the bottom is closed (some type of roll screen or fence like at the malls) The top can be open. There are plenty of ways to make it safe.

3) Don't, under any circumstances, rip any products you don't sell!

4) Stay on top of whats new, what hot, and what works. I was a pro fisherman for 12 years(a real one) and I saw this happen with bait shops all the time. I was just thinking about this with several archery pro shops in my area the other day. The shop pushes just the things they have. They may be outdated, or may be far superior products out but they push the same old stuff. When you pick the owners brain about new stuff and set-ups or how one product will effect another, they don't have a clue!! Their customers (some) know alot more then them! Don't get me wrong, shop owners get in with good and great intentions but they loose that sharp edge they have when they start.

5) Just look at most shops, you see the same thing. Make your the offer the same things and more!

Good Luck!

PRACTICE....PRACTICE....PRACTICE......SUCCESS!