RE: What would you change...
About the only thing I would change at either of my proshops is the prices of certain items. My wife doesn't mind the money I spend, but she does mind....if I spend $15 more than compared to Walmart, or 20 dollars more for a quiver at your shop than compared to Cabelas. And I don't know about everybody else, but I find that hard to stomach also, let alone the wrath of sh-t from my wife.
I do expect to spend more $$ at your shop for custom fletched shafts, bows, certain accessories and quality service.
Something else I would suggest, is be open when most hunters are going to visit your business. I have 2 proshops near my home, one 5 minutes and the other, one of the largest in New England, 30 minutes away.
I actually prefer the proshop nearer my house, but they close on the weekends at 5 and are only open till 6 during the week. Therefore, I end up driving the extra 25 minutes, paying more and getting less personal service (although excellent) from the larger store that caters to the hunters (and my) hours of availability---they're open from noon-10pm.
S&R