RE: What would you change...
Attitude and customer service is my # 1 concern. I have 3 pro shops in my area. The closer ones tend to treat you nice when buying a major item (bow). Upon buying the product and return for service their attitude swings. They give you the idea they are now doing you a favor. DaveC really hit it on the head with the BPS and Cabelas attitude. If a pro shops services this equipment like it is purchased from them you'll gain customers.
You wouldn't believe one pro shop about 5 miles from my house. They register deer. Everytime I have brought a deer for registration (every year!) his 1st question is "Where did you shoot it with a .22?" This has happened to many friends also. As a serious bowhunter that offends me greatly. Needless to say, I drive 35 miles now to a different proshop.
Must be why his shop is now up for sale!!!