For me....none of the above...I like to see and hear about different hunting strategys, stand placement, calling etc...Did the hunter use scents?? What type???I don't care about the brand as we all have our favorites that have worked in the past..Is he hunting natural food sources?? Food plots?? Grain fields or funnels...Face it, you can put any decent shot over looking a sendero in a box stand in south Texas and he will see more trophy bucks in a week than most of us see in a season...Heck, we all know what the bucks are eating on the ground....I also notice what the hunter does when animals are sighted...Does he grunt or bleat to get them in closer...For example...I have two dvds with the Primos guys and Knight & Hale using the fighting purrs...I practiced before our turkey season here in NC..And also the Primos guys using Old Tom...I made one of these before the season...It made the difference for me this year!!!
(I know you are probably talking about deer, but these were the best two examples I could think of)....

These are the type things that I am looking for on videos....I'm not going to buy a "Scent" suit...new release...broadheads...boots...etc.....I know what equipment works for me....But I love learning about new techiques or other ways to call/decoy/attract deer that I haven't used in the past....

I guess what I am saying...I am sitting there evaluating the "hunter" before me and trying to pick his brain to make my experience more enjoyable....

I could care less if he kills a deer (I feel the same way when I hunt)...I am more into it for the total experience...And love to pass on experience with my younger nephews and neices...Helping them see and kill more game is what is important....

I know they need to advertise...I prefer the shows that list on the screen what equipment, loads, etc that the hunter was using...But, its amazing to me that these guys wack a deer and immediately say.."Boy that Gater broadhead sure is the best head out there" ....Show me the exit hole...I can tell what it did....