My dad and I were just talking about this same subject over the weekend. In my younger days I had to have the latest and greates pattern. The older I get I really think it's for the hunter rather than the deer.

It's just like anything else IMO Camo is marketed to death onTV by the TV hunters anda lot of people think the camrighto, bow, rest, BH's will make them a better hunter and allow them to kill bigger deer.

It's almost laughable.