Ahhh, but you see, therein is the flaw in your arguement. He NEVER pushes "A" bow. He won't tell prospective customers what he shoots. I was privy to one of those conversations Friday. THe guy wanted to know what bow he shot. Len said, Idon't want to influence you that way. I shoot what feels best for ME. He offers to let them shoot any bow in the shop. He'll even go as far as to change cams to put them in the right draw length. He gives them a speel about finding the bow that feels right to them and they like the draw. He tells them percieved benefits of short/long/letoff etc etc... but never pushes them in a particular direction. As fas as Dartons, he probalby sells fewer of those than anything. His number one sellers are most assuredly Bowtechand Hoyt. Another friend and I helped him tag a bunch of new bows Friday and put them up. Lots of Trykons and all those things.