If starting a new bow shop I would seriously consider working in either the ITS or Dart video shooting range. By having leagues and tournaments, and even regular shooting hours, this will bring people to your shop to shoot the video and then rely on you for products and help with tuning their bows.

It may seem like alot but the shop I go to is small and they have a video system. We have a league going on right now and it's booked every evening and all day saturday with 4 shooters per hour. Not bad for the off season.

Todd