RE: Why is hunting gear.....
I've had a theory for some time, now.....since my hardcore days of duck hunting.
I believe this..........If you told hunters that they'd harvest MORE deer wearing pink bib overalls than they would wearing camo......MOST would choose the camo. I really don't think the deer mind very much.....and I think the marketers of camo do an AWESOME job.
That being said.....I love to be COMFORTABLE. I practice scent control....and I'll pay a few more dollars (OK....a lot) to be warm with less on. I RARELY wear the same camo patternshirt/jacket as my pants (makes sense, to me).....and I'm MUCH more interested in cover. I honestly think a grey/ashen color (solid) would work great for winter.....due to the tree colors (and most of us are right there against the trees). I honestly just think hunters LIKE wearing camo (myself included....though I'm NO fanatic).
Just my .02....
Jeff