This product caught my eye as well, especially the articles I read about it. Most of it is marketing and hype in my opinion. I've thought about trying it but based on the reading (and my gut feeling) is that you have catch the rut just right and then you need to catch right buck in the right state of mind for this to work. If not for that, then maybe you could pique a buck's interest simply for the fact that this is the first year this call will be on the market. I'm still having my reservations about buying this product.