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Old 07-20-2006 | 09:08 AM
  #17  
Antler Eater
Nontypical Buck
 
Joined: Feb 2003
Posts: 2,597
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From: Heaven IA USA
Default RE: Outdoor Life Bow Test 2006

Of course not AE, they didn't buy enough advertising in Outdoor Life or its sister pub Field and Stream - or exert the simple effort it takes to get their product reviewed. Such select product placement can occurr when a bow company spends a lot of $$$ with the publication on advertising and then sends the pub some freebies like a brand new, state of the art, very expensive bow for them to test out. A follow up call from the bow company's savy media relations guy and why wouldn't they profile that bow? Oh wait, that's how I get products placed for the the company (nothing to do with hunting) that I work for.

These bow reviews are a great tool if you see them for what they are, a nice way to visualize and learn about the specs of some new bows that are out there.
Well said andso verytrue...
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