Reloading cost to get set up but once you get set up it more than pays for itself especially if you shoot alot. Like already mentioned accuracy is one big reason some people reload. I personally do alot of shooting both rifles and pistols along with my son and brothers so i know for a fact that we save money on ammo as well as have a great time reloading and working up different loads for our guns. Reloading is just plain fun. I'll admit reloading can try one's patience at times but it's a great hobby.