It's the old Buckshot stand under a new name. The Buckshots are great stands, but unfortunately they closed their doors. I guess they just couldn't sell enough of them. TOo bad, because they were a great stand. Maybe someone else took it over and can get them off the ground. I have one of the Buckshot Hot Shots which was one of the earlier Buckshots without the equalizer system. They came out with the Equalizer crank and closed within the same year. Len uses one of them or did last year anyway. This year he's found another he's going to try with an Equalizer principle built in that uses a BIG REALLY HEAVY belt type strap instead of the cable or chains. His boy has played with it a lot and loves it. Super comfy seat that can be used facing or facing out from the tree.