I travel about an hour to my favorite range, it's in Prattville, AL. The owner there is a really good archer. I have bought several bows from him, learned more from him,and really like his indoor range. He has the "Techno-Hunt" and it's alot of fun in the evening when you can't shoot in the dark anyway, or during those months like now when the temp rarely gets below 90 down here during the day.
I don't think your location has to be in a super populated area, just advertise, or let word of mouth get you the business. If your area is like mine, there aren't too many bow shops! I am actually closer to the shop where "T-Bone" from the Realtree videos works, and he is really good, but I still drive over to my friend's shop.
He has a web-site that may be helpful to you:
http://archeryunlimited.net/index.html
God Bless you and your new business!
Trae