Yep - I probably saw the same program, Mike. If nothing else, T/C is spending lots of money on advertising. I'm sure there isn't another gunmaker that has as many commercials featuring as many well-known persons as T/C. For what I've observed on the hunting shows, they must have supplied (or at least offered) every person with a program with a new Encore last year - or maybe the year before, since most shows are made a year in advance. All of a sudden, EVERYBODY was shooting an encore!
BTW - I have absolutely nothing against T/C - this is just some observations I have made while watching too much TV