There are no hard-and-fast rules in selecting lure colors; confidence may be the most important factor in this process.
I liked this quote. I don't think color is that important. I beleive the most important is lure presentation. Bass are aggressive . I only have stuff in my tackle box that I have confidence in . I do try to match the hatch when fishing. Our bass here primarilly feed on gizzard shad. They are white in color witha little black dot. This is why I use white Rooster tails.