They have a good deal going on. For everything you spend you get money on a gift card. I bought a New Ruger Bisley Hunter yesterday and got a 150 dollar gift card for store credit. You might want to check your local stores, I think its going on at all their stores. Plus that, in this area, they have the best prices on new guns. It gores for anything they sell, not just guns.
With a deal like that, You have to buy a gun.