I don't know if it's a certain noise or flash that it has, but it's deadly where I fish. Super redhawk

My friend...

In my humble opinion I think it's alot of things..

1. Hackle hides the hooks
2. Skinny bait that looks realistic
3. Nice colors available.
4. nice flash

Bonus...not alot of resistance on the reel gears and will cast a long ways to cover alot of water. Also a great count down lure. Before I had a depth finder my Rooster Tail was the depth finder. Count one thousand one ..one thousand two etc. until line is slack and it's pretty darn close in feet deep. I buy 007 in 3/8th from Cabelas.

C7