cma,
I agree that in some cases there is an advantage to personal service.
There is a place however for the walmarts, sears, automalls, blockbusters.
And yes. it is good news for the smaller stores that sell guns. It is not necessarily good news for me. I have purchased guns from both walmart and corner gun shop.
I can tell you that i would not have my OMEGA right now if i didn't get it for the rediculously low price that I did on clearance at Wally World.

For some people, price especially a 20% difference, is critical.