This has me scratchin my head too. You got companies out there without a following, without too much of a name and they are able to get the job done. But you got winchester (us repeating) that has a cult following and repeat customers and still can't cut the mustard.

I have a feeling its like colt. Just mismanaged and refusing to leave New England to lower cost. I mean they pick one of the most expensive places in the US to work.