I don't own or sell ASAT but its easy to see its a good camo. The dark/light and horizontal patterns are excellent for breaking up the figure. A lot of the others, which I own, look great up close but blend to a dark, discernable figure at longer distances. I still use them and they aren't bad camo, they just have been around longer and have a better marketing department. Not that they have a stranglehold on the market, but they a dug in pretty deep. What can't you buy nowadays that you can't get in a logo'd camo pattern?