I'm sorry to be so ignorant, but could someone explain how "ugly" affects the performance of the 710 - or any other rifle? Does a non-ugly firearm shoot better or just give you some form of arousal to fondle a bunch of fine wood and shiny metal that causes you to be more accurate?

Do some require this same form of arousal when handling a screwdriver or shovel? Are your lawn tools made of engraved metal and fine walnut handles?

Vanity has a price....and a lot of people willing to pay for it. This explains the morons driving around with a set of chrome wheels with pretty little spinning hubcaps that are worth more than the car.

(oops....sorry for the sarcasm....well, not really)