When i was buying mylatest rifle, i looked at the 710 just for the price. It was $329 with scope. I then picked up a winchester M70 with scope that was $359. So for $30 more, the 710 wasn't even in the same zip code. I found it cheap, ugly and poorly build IMO. I pulled back the bolt and it stuck at full draw. It wasn't smooth. The M70 was like butterand of much better quality. I thought to myself, how can Remmy put out such a rifle. If anything, it turned me off to remmington in a big way. I recently purchased another rifle (Savage) as a backup. the 110 with scope cost $350 and once again, the 710 wasn't even close in initial quality. It may shoot well, but the 710 should be $99 and no more. I am no rifle expert, but i have learned alot over the last few years and i would never buy a 710. As i said, i think it's way over priced as it is when you can get a savage or Winny M70for the same or slightly more.