What I look for is a staff that know there stuff. If I ask a technical question they should be able to answer it. Secondly, friendly and personable, I want to be treated like a friend. And I don't like people pushing their own agenda. When I bought my last bow, I talked to 3 guys at this pro shop, 1 shot for Hoyt, guess which bow he pushed, 1 shot for Parker, etc etc etc. I went in telling them what I was looking for brand name and all, but they never showed me what I wanted, just kept pushing me toward the bows they wanted me to buy. The shop I use now, they're great. I buy all kinds of stuff, scent control, camo, arrows. As a matter of fact, took my son cause he is saving to buy a bow, one of the staff tells him, "if you save the money and get the bow, I'll buy your arrows". I also know they all hunt, cause I am mounting stuff forjust about allof them. ADDED BONUS! Good luck. Carry as many brands as you can, make people enjoycoming in, make a decent profit and you'll succeed!