i dont think mathews sets there pricing for there pro shop stores, because the shop i deal with give me a 50 dollar discount because me and a body bought one the same time. it cost right at 700.they mite giving some guidlines on the price. i cant imagion that they make the pro shop owner set one up and has to use it. unless maybe hes a pro staff or something and mite be on camra. i dont really blame them for him to shoot the newer bow. but who knows!!!!!!!!!!!