I think my brother tried these. If I'm not mistaken the biggest difference is the reflector is much better quality.
For the money, $7 workshop halogens. Add $9 or less for GE ultra bulbs and you get plenty of light for a reasonable price. ($15-20 range per light)
Or if you want to get fancy, talk to Pat 'Boatman' Haefner about some HID fixtures. Pat's email is
[email protected]