I like bronkos answer. I think non premium bullets are better for deer. Many of the premium bullets just don't meet enough resistance on deer to perform like the are intended. There are a few exceptions however. The Nosler partition performs well on everything. My main choices for deer are the Nosler BT, TheSierra Pro-Hunter, and the Federal factory loaded Fusion cartridges. The latter performs better in the 270 than anything I have ever seen.