James - Iagree completely. The huge popularity of the .300 Magnums is no small coincidence. Smaller caliberslack the "thump" of a .300 Mags; and bigger calibers provide more penetration at the expense of poorer trajectory. These new bonded bullets allow the .30 caliber bullets to penetrate and retain weight like never before, so the niche that the .338's have carved out over the years is one I would expect to be on the decline. If I can't kill it with a .300 Mag pushing a premium bonded core bullet, I'm looking for something in the .416 Rem Mag class of rifle.