A good bolt action 270 with a 3x9x40 would be my choice for the best deer rifle but if you asked alot of people around were I live they like the 7400 and the 7600 seems if you hunt on public land around here you will count4 lever guns, 8 auto/pumps, to every bolt action you see. So I would say the most popular is the 7400, 742 not my choice I will never stray from the bolts