Interesting side note about a "toughness" video.
Back when the earth's crust was still cooling, I was a hunting and fishing guide in Florida. Shakespear came out with a rod they called the "ugly stick" and claimed they were about unbreakable. Well, they came to big Toho marina and made a video commercial, showing the guy snagging the tip in the dock, banging it with a boat, ect. they got the commercial made, but went through a good dozen rods doing it!! hehe