Yes elites limbs are from Gordon, but they are not pure billet, they are laminated. Big difference. I am just looking forward toa new product. I could care less about who designed it. With many bows reaching the $1000 dollar milestone, a affordable choice would be nice. I own and will continue to own a Bowtech Patriot. They have a great product. The more competition there is the better it is for the consumer. I have no brand loyalty. I just try to enjoy a hobby, while raising a family on a working mans budget. Its mighty expensive to feed and clothe four kids. Two of my own and two adopted nieces.