maytom, have to agree. What about the programs on Outdoor that only advertise Bowtech, or now Primos with Bear......... it comes to sponsership and advertisement. Matthews gets the message out, and it is a good bow. SUre others are, but for 450.00 for a brand new Matthews at an NWTF auction, I figure you cant go wrong! And as I said before it will be used till it breaks and I cant fix it.