newguy, you won't ever see a Gander Mountain carrying a BowTech -- or a Hoyt or a Mathews for that matter.

The "Big 3" -- as they're sometimes called -- will not allow chain store/mass merchandisers to carry their lines; they'd rather have their bows sold in what they hope are atmospheres that are conducive to personally fitting a customer, with knowledgeable pros and/or techs.

That's one reason why BowTech acquired the Diamond line -- so they can offer a very nice bow at a lower price point and reach more people shopping for that type of bow through those retailers. Hoyt does the same with the Reflex line.

Hope that helps.