As long as BowTech keeps managing the line as a sister company, I see no reason it shouldn't survive and work out any different than Reflex does for Hoyt, Browning and AR for PSE, etc... These companies have figured out if ya wanna get people introduced and involved in archery, and then keep them interested, you have to give them a way to get into it at a lower price point with some quality gear. Then when they are into it, later they will probably upgrade to your higher end bows because they are familiar with the customer service, the way the bow works, and so on.