Run a load without a dryer sheet before you put your scent lok in...then spray it with your favorite scent remover (lightly). Then put a handful of pine needles or leaves or whatever is around your hunting area in the bag with the clothes. That "new" smell will go away in no time. I swear by my Savannah. I wear it all year...bought it big enough to layer under and when it's really cold I wear it as a middle layer.