I personally don't care for companies that put their religous sayings on their product. That is their right of course, just turns me off. To me it's no different than a company using a big breasted bimbo to "sell" theirs when the product has nothing to do with bimbos or religion.
But a lot of Christians are looking to support fellow people of their faith in a world where political correctness has driven away the possibility of mentioning Christ or following his teachings in so many areas... Look at the acceptance of using the abbreviation "Xmas" as one example, removal of prayer in schools, the lie that was sold that there is any mention of separation of church and state in the constitution (read it if you don't believe me...)
Now, when a company throws out a slogan like that and then you find out they just used it as a marketing ploy, that's one thing. But I have heard that -- at least they used to -- start out a lot of days and/or meetings there at Bowtech with prayer time. I know I'll catch some flak from someone about this statement, but I don't care: That could be why they're the fastest-growing bow company ever.