Wow. They dropped a lot of coin on that Flash site. It looks great though. I much needed improvement from the old site, that is for sure.
EDIT - I love how when you click on "apparel" under the products page it brings you back to the old site. Typical ad-agency designed flash site by a bunch of guys who have limited to no working knowledge of putting together any sort of e-commerce site. I think the folks at Bowtech should give us a call so we can take care of that for them.