A .243 is NOT a .243 WSSM. As far as new stuff, I jumped on the .17 HMR bandwagon and own two .204s, howzat for "new"?. What I object to, are the companies that bring out this crap, stopping production of the "normal" stuff, in order to force us to buy something that has very dubious improvements, like Winchester has done last year. NO Model 70 Sporters in .270 Winchester? just to sell .270 WSMs? If it were that much better than the old stuff, why wouldn't it sell on it's own merits? Put 'em side by side, and let the market decide.