When I compared my first Zeiss to a Leupold VX-III in a side-by-side comparison at Cabela's, the Zeiss was better. I bought the Zeiss.

When I bought my second Zeiss, I ran the comparison again against the VX-III, this time at a different retailer under different lighting conditions. The Leupold was a fine scope, but I thought the Zeiss was better.