Simple....

The power of suggestion. This is why companies spend so much in advertizement. If you read this site enough you will desire to buy a new gun. I was out looking last week. However; I do hve a 6th sense that keeps me straight. I changed my mind and came on home with 500 dollars still in my pocket. Our Words are just as powerful. We can encourage people with them or royally mess up anthers day. Words are very powerful.
Chuck7