My cousin works for Browning and reminds me all the time they are not hype, they are for real. Things that are for real tend to stick around, especially when marketed correctly and honestly.
Some of the browning and winchester adds certainly were not totally honest.They actually had the 7mmwsm and 300wsm providing more velocity with the same bulletsthan the 7mmremmag and 300winmag.They used 24" barrel lengths for all cartridges in thecomparison.Coincidently both the model 70 and A-bolt both have 26" barrels in both the 7mmremmag and 300winmag.In the 7mmwsm and 300wsm the model 70 has a 24" barrel and the a-bolt a 23" barrel.The result is that both the model 70 and a-bolt in7mmremmag and 300winmag actually deliver more velocity than posted in the comparison,and the a-bolt in the 7mmwsm and 300wsm actuall deliver less velocity than posted in the comparison.If they used the velocitiesactually produced by their own rifles,the results of the comparison would be quite different as the wsm's would actually produce less velocity than the standard mags.Do you call that honest advertising?