I had no idea what it was supposed to mean until you guys explained it.
It's still kind of silly.
When I saw it the first time, I was watching it thinking "what is this an ad for," then I saw the snicker part, and then I thought "what the hell was the point of that." Marketing was not my favorite subject, I have to think that the snickers people are counting on the "huh what was that factor." because thats about all those commercials are good for.