For me, I guess I'd have to a favorite list as.....

Bow - PSE (although I picked up aHoyt Ultramag and drooled)
Gun - Remington
Muzzleloader -Don't have one (....yet)
Clothing -Cabela's, Bass Pro, Dick's Sporting Goods,etc....
Camo -Realtree HD Hardwoods
Knives -Schrade (I still carry my dad's old 1973Schrade pocket knife everywhere I go)
Broad head - 125gr Magnus Stingers and 125gr Slick Tricks
Arrows - Easton XX75 Camo Hunters in 2315
Ammo - Remington

The media might help me out with different brands, but 99.999999% of it is allmass marketing schemes. I don't rush out and buy this, and this, and that, just becauseJackie Bushman and his ridiculous hunting show (is it a show or one long infomercial?!? [:'(]) are hawking all sorts of junk every 2-3 minutes on that dumb show!