have you bought this year??? and by gimicks i mean any new idea or product that has a very large ad campaign or following by people. What did you think about it and did it work?

so far this year i've bought

a thermacell: which works great exactly like promised
a scentcheck antimicrobial and antiscent shirt: not sure about the
anitimicrobial part but it breathes very well.
bug proof 3-d camo: the camo works great but the bugproofness is iffy
at some points.