Shed, only calling it the way I see it. I just think he is afraid that he may be wrong and can't admit it. I'm not saying that it is the end all to beat all but it sure did stack the odds in my favor. And yes it is all of the ingredients together. And yes Shed does know his white tails. He can even tell you if any of his deer have died and who is the matriarch in group of deer that he is scouting. He does his homework and knows what works and what doesn't. If you had paid attention to what he had said about the deer that he has harvested and his brother whom I also met, you would have understood that he says that it gives him an advantage over the deer and that he noticed that there was a change in how they acted when he started using it. And as far as you trying to compare him to the hunters on tv doing the canned hunts you are far from the truth. There is no comparison. He is not advertising anything here he is telling the TRUTH..